Hand Picked Hotels, the UK’s leading collection of privately-owned country house hotels and spa resorts, is launching its first UK TV advertising campaign as it looks to expand its consumer reach and increase direct leisure bookings.
The advert promotes the benefits of feeling relaxed, recharged and refreshed when experiencing ‘A Night Away’ at a Hand Picked Hotel. A selection of the group’s characterful period properties in tranquil destinations are showcased throughout the advert, reinforcing the opportunity for guests to escape the everyday and enjoy special moments reconnecting with each other, or with friends, without the distraction of their busy daily lives.
The advert, created by Wordley and played out by professional actors and a voiceover artist with a bespoke score, airs this month on channels including Sky, UKTV, More4, Film4 and BT Sport. The campaign will run for four weeks until the end of January and incorporates a dinner, bed and breakfast offer from £159 for ‘A Night Away’ for two, up until the end of March 2019, when customers book direct with Hand Picked Hotels.
The 30-second advert will be supported by a series of edited 10-second ads designed to capture the core elements of a Hand Picked Hotel experience including breakfast in bed, a swim in the pool, a romantic meal or a leisurely walk in the grounds via an ongoing social media campaign under #HandPickedMoments.
Julia Hands, Chairman & CEO at Hand Picked Hotels commented, “Our first TV advertising campaign is an exciting step for us as we look to up weight our current marketing activity across new channels and increase the awareness of our unique collection of hotels to a wider leisure audience. I believe the advert succinctly captures the essence of Hand Picked Hotels and offers guests the opportunity to relax and spend quality time together enjoying great facilities and the highest levels of comfort, with the warmest of welcomes. With our limited offer representing truly great value this winter, I hope the campaign will define us to a new audience in search of an authentic country house hotel staycation experience this year and beyond.”
Hand Picked Hotels is an independent collection of 19 country house hotels and spa resorts in the UK and the Channel Islands, offering guests stylish bedrooms and elegant restaurants serving modern British food and fine wine in charming surroundings. Ten hotels have spa and health clubs offering the latest therapies and treatments from leading product houses to promote wellbeing and relaxation. The group has won an impressive number of awards, with 15 hotels awarded two AA rosette status and Grand Jersey holding four rosettes. Eleven hotels have achieved AA red star status which means they stand out as the very best in the British Isles.
Destinations include Rhinefield House Hotel in the New Forest, Buxted Park Hotel in Ashdown Forest, Ettington Park Hotel in Stratford-Upon-Avon, Stanbrook Abbey Hotel in Worcester, Wood Hall Hotel & Spa in Wetherby, Nutfield Priory Hotel in Surrey, Fawsley Hall Hotel & Spa in Northamptonshire and Norton House Hotel & Spa in Edinburgh.
To view the advert or for more information, visit: handpickedhotels.co.uk/offers/anightaway
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