The UK’s leading independent country house hotel group, Hand Picked Hotels, is backing the Sleep Council’s Sleeptember campaign recognising the importance their customers place on getting a good night’s sleep whilst travelling away from home for work or leisure.

New customer research from Hand Picked Hotels found that “a good night’s sleep” was the most important aspect of customer’s stay, from a list of over 50 choices.  86% of customers taking part in the survey rated sleep satisfaction as “very important” or “extremely important”, with feeling comfortable (80%) attentive service (77%) and being in a quiet room (77%) also significant motivators.   The research involved a sample of 3,500+ customers staying across the portfolio of Hand Picked Hotels for a leisure break or as part of a business meeting, conference, wedding or special occasion. 

Julia Hands, Founder and Chairman of Hand Picked Hotels, commented, “At Hand Picked Hotels, we are committed to providing our guests with a deep, energising night’s sleep and have worked hard to create the optimum sleep-inducing environment - such as blackout curtains, hand-crafted beds from Hypnos*, crisp cotton sheets and cloud-like pillows - and this research shows that it is as important to our customers as it is to us.”  

Following the research, Hand Picked Hotels is launching a sleep-inspired leisure break this autumn to celebrate the importance of a great night’s sleep.  The package, designed in support of the Sleep Council’s Sleeptember campaign to promote the healthy benefits of sleep, includes an overnight stay for two with dinner and a gift of sleep-inducing goodies such as a lavender pillow mist, relaxing bath salts and a hydrating lip balm.  To encourage even more sleep, the package also includes a leisurely late checkout inviting guests to snooze until noon.  Those booking the package, priced from £149 per room per night, will automatically be entered into a prize draw to win a Lansdowne Hypnos bed, as featured in Hand Picked Hotels’ guest rooms as standard.

Julia continued, “With busy schedules at work and at home, many of our guests choose to escape to Hand Picked Hotels for some essential down-time, and feeling rested and rejuvenated is a vital part of that.  We are delighted to support The Sleep Council’s campaign to help promote the benefits of a great night’s sleep and hope our Sleeptember package will encourage more people to take a well-earned break at even better value this autumn.”

Lisa Artis from The Sleep Council, added, “The sleep environment at Hand Picked Hotels perfectly aligns with our top tips for generating the perfect night’s sleep, starting with creating a calm and relaxing bedroom environment and choosing a high-quality, comfortable bed.  We’re delighted Hand Picked Hotels is backing our Sleeptember campaign with this sleep-inspired break and fully support their commitment to providing customers with a fantastic night’s sleep whilst travelling.”

Only available to book throughout September, Hand Picked Hotels’ Sleeptember package is priced from £149 per room per night for stays between 10th September and 15th December 2017. The package is based on two people sharing a classic room and is subject to availability.  To book, call 0845 458 0901 or 01642 706 606 and quote Sleeptember at the time of booking or visit

*Hypnos beds are available across the Hand Picked Hotels group, with the exception of Stanbrook Abbey Hotel in Worcestershire, which joined the portfolio in March 2017.

For media information, please contact:

Julia Gosling
Hand Picked Hotels
01732 471 036
[email protected] 

Notes to editors 

Hand Picked Hotels, created by former lawyer turned hotelier Julia Hands, is the leading collection of architecturally stunning country house hotels - built for pleasure and continuing a centuries-old tradition of offering guests an indulgent yet attainable country house experience, with a contemporary twist. 

The award-winning collection is renowned for exquisite food, fine wines and bespoke service by Hand Picked people in stylish, relaxing surroundings. There are a total of 17 classically British hotels in beautiful settings across England and Scotland and 3 Channel Island resorts, with locations ranging from the New Forest and Jersey to Yorkshire and Edinburgh. 

Hand Picked Hotels has won an impressive number of awards, with 15 hotels awarded two AA rosette status and Grand Jersey holding three rosettes. Ten hotels have achieved red star status which means they stand out as the very best in the British Isles. There are also ten hotels with spas offering the latest therapies and treatments to promote wellbeing and relaxation.